What is SEO in digital marketing and how to do it?
What is SEO and why it is so important? Many newbies want to know about it. In today’s digital arena, if you want to get popular, you can take the help of digital media to reach crores of people easily and within a short period.
You can post your videos or publish content to present your thoughts. Besides this, you need to come on the first page of search engine as people like and trust this page very much.
But it is not so easy to rank on the first page and for this, you have to optimize your contents properly to rank in the first page. The optimization of the content to rank on the first page is known as SEO. Here we will discuss about SEO and how to do it.
Without SEO, you cannot rank your content. If your content will not rank, you will fail to get traffic. Therefore, if you are serious about blogging, you need to know about SEO. There is no specific rule of SEO, but it is based on Google Algorithms which changes from time to time and according to necessities. Still then, there are some fundamentals of SEO that never changes. Therefore, you should remain updated with new SEO techniques.
As you know the market trends, you can bring necessary changes in your article and as a result, your article can rank later.
Therefore, you should know how does SEO help in getting success in blogging career. Here, we will discuss “what is search engine optimization” and why it is necessary for a blog.
What is SEO?
SEO or search engine optimization is a special technique by which we rank our blog in search engines. We all know about the search engine and Google is the most popular search engine in the world. Besides this, there are other search engines like Bing, Yahoo etc. We can bring our blog in the no. 1 position in the search engine by the help of SEO.
Imagine, if you search a particular keyword in google, you will view so many contents related to this keyword and these are from different websites.
The content which we find on the top is in rank 1 in Google and it ranks top because the SEO of the blog has been done perfectly. So, more visitors come and your article gets popular.
If your content is in the top position, internet users will visit your site first by which your traffic as well as your income will increase. To increase organic traffic SEO is necessary.
Requirements for SEO
We use SEO in contents to reach the viewers. If I make a website with publishing high-quality contents without SEO, then the website will be of no use.
If we will not use SEO, then it will not rank in google and visitors will not get your content as search engine will neither search the content nor store it in its database. So that, it will be too difficult for your website to get traffic.
It is not so difficult to understand SEO. If you learn the use of SEO, you can make your blog better and can enhance its value in search engines.
You may not get the immediate result of using SEO in your blog, for this you have to keep patience and wait for some time.
Let’s discuss more about the search engine:
- Most of the users use the search engine to get answers to their questions. So that they click on the top results of the search engine. In this case, if you want to come before your viewers, you have to use SEO to rank on the top.
- SEO practices not only meant for search engines but also increase user experience and improves the usability of the website.
- Mostly, users trust the top results and thus the trust on that website gets increased. Therefore, you need to know about SEO.
- SEO also helps in the social promotion of a website. When somebody checks your website in the search engine, he may share it on social medias like Facebook, Twitter, Google+ etc.
- SEO helps in increasing the traffic of any website.
Types Of SEO
There are 3 types of SEO.
2. Off-page SEO
3. Local SEO
1. On-page SEO
For on-page SEO, you have to work on your website. It means you design your website to make it SEO friendly.
According to SEO rules, using good templates in your website, writing good contents and using good keywords in it make the content searchable in search engines.
Keywords should be used in proper places like title, meta description and content. Thus, search engines can know on which subject the content is written and your content can rank easily and will get more traffic.
How to do On-page SEO?
Here are some techniques by which you can know how to do on-page SEO for websites.
Website speed is a major thing as per SEO. A survey shows that a visitor stays on a website maximum of 5-6 seconds. If it does not open within this time, then he may migrate to another website.
Simultaneously, a negative signal also reaches to Google that the speed of the site is not so fast. Therefore, you have to make your website speed fast.
I have given some tips to enhance the site speed.
- Use a simple and attractive theme.
- Do not use more plugins.
- Reduce the size of the images.
- Use W3 super catch or WP super catch plugins.
2. Website Navigation
Use navigation keys on your website. So that visitors and Google will search different pages of your blog easily.
3. Title Tag
Make your title tags more attractive that users can find click on it to read the content and as a result, the CTR of your website will increase.
How to make attractive title tags?
Do not use more than 65 words in your title tag because Google does not show title tags containing more than 65 words.
4. How to write URLs of the post?
It is better to keep the URLs of your post short and simple.
5. Internal Link
It is another best technique to rank your post. In this technique, you can interlink the related pages and thus they all can rank.
6 Alt Tag
You must use images in your post as images can bring more traffic. As per SEO rules, you have to use Alt Tag.
7. Content, Heading, and keyword
We know that content is the major part, so it is called “content is king.” If your content is good, the valuation of your site will be good. Always try to write contents of more than 500 words. Also, do not copy others’ contents.
Headings also impact search engine optimization. The title is H1 and you can use H2 and H3 in subheadings. Also, use focus keyword.
Write LSI keyword in your content. So that, you can easily link the searches of people. Additionally, make important keywords bold that viewers and Google can easily get attracted to these keywords and think them important.
The total work of Off-page SEO is carried out outside of the website. It helps in the promotion of the website in which we have to comment on articles of popular blogs. We have to give the links of our website in comments which are called backlinks.
Create your attractive pages on social networks like Facebook, Twitter, Quora etc and increase your followers by which your website can get traffics.
Write guest posts on reputed blogs and when visitors read your article they will know about your blogs and will search.
How to do Off-page SEO?
Now I will tell some techniques which will be helpful for you.
1.Search Engine Submission
You need to submit your website in all search engines.
Submit the pages and posts of your blog or website on bookmarking websites.
3. Directory Submission
You have to share your website in popular high PR Directories.
4. Social Media
Create page of your blog on social medias like Facebook, LinkedIn, and add the links of your blog or website in it.
5. Classified Submission
Advertise your website freely on free classified websites.
6. Q & A site
Go to any Q & A site and ask questions where you can put the link of your website.
7. Blog Commenting
You can post comments on your related websites and give the link of your website.
Post your images on Pinterest and it can help increase traffic to your website.
9. Guest post
Write guest posts on related blogs of your website. This is one of the best ways to get do-follow backlinks properly.
People always ask what is local SEO and its answer is in it. You can do it by ‘optimizing’ your online presence to attract more business from appropriate local searches.
With the help of a website you can target the whole internet. Similarly, you can target a particular locality by using local search engine optimization.
In local SEO, you have to optimize your city, your address details etc. In other words, you have to optimize your site in such a way that people will recognize you both online and offline.
If you have a local business like any shop, where people come frequently, you have to optimize your website in such a way that people can reach you in real life easily.
When you target your local area and according to that you do search engine optimization of your website, then it is called “local SEO”.