what is Off-page SEO
August 3, 2020

What is Off-page SEO?

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Have you ever listened about Off-page SEO? When we talk about Internet, how can we forget to mention about SERP. We need to work on SEO to rank in the top of the page. All the organisations are always trying to reach more audiences by which traffic to the website will increase.

But the techniques of SEO have changed and also new things come in this line. We know that SEO refers to keywords, contents and backlinks, but, currently, more and more sophisticated and technical practices have been getting included in it. We use two types of SEO techniques, such as on-page SEO and Off-page SEO to rank in search engines. 

Here we will discuss about off-page SEO.

What is Off-page SEO?

We use Off-page SEO to increase the domain authority of a website and for this we need links from other websites.

The success of an off-page SEO depends on the number and quality of backlinks.

Let’s check some examples by which you can make some quality backlinks for your website.

1.Make some quality contents that others would like most.

2.Share your contents more on social media that will create links to your website.

3.Try to reach to more influencers of your industry through email and ask them for giving reviews or share your contents. Besides these, you can write their success stories on your post and this may motivate them to give you backlinks.

4. Write guest posts on your related niches which can link back to your sites.

5. You can also make good infographics to generate more backlinks.

How to do Off-page SEO?

To increase the traffic to your website, you need do Off-page SEO. Here are some tips for off-page SEO.

1.Social Networking

What is Off-page SEO?

Social networking is a major thing for promotion of a product or service. It is also called online reputation management and it is carried out on social medias.

The first step of social networking is to connect with social medias where you will promote your website by doing advertising.

There are popular social medias like Facebook, LinkedIn, Twitter, Quora etc. where you have to sign up and create your profile.  Here you will grow your network by getting connected with your friends, followers, viewers etc and promote your website.

2. Blogging

By writing blogs you can attract viewers towards your website. And thus, the search engine has to crawl your website and your posts get higher rank in the search engine.

Therefore, you need to create unique contents for your blog, make infographics, make how to tutorials and their proper promotion. First of all you should have thorough knowledge on the topic, so that the viewers will get clear and correct information.

To promote your blogs, you have to submit them in niche blog directories or blog search engines.

3. Blog Marketing

For blog marketing, you have to comment on blogs similar niche of your blog. In commenting you have to post the links of your blog which are crawled through search engines and redirects to your sites.

4. Forum Marketing

You have to search for proper forums related to your niche. So that you can be associated with them where you can reply the answers to the questions asked there.

You always need to be active there to answer the viewers and also advise them regarding their requirement.

Thus, you can make your reputation easily and people will think you as an expert in your niche.

Try to join a do-follow forum, so that you can get a do-follow backlink.

5. Search engine submission

Though search engines search your sites gradually, but it will take some time. To make this process fast, you have to submit your website url to popular search engines like Google, Bing, Yahoo etc.

6. Directory Submission

There are many bloggers who do not believe in directory submission, but that you need to do directory submission as it helps your website to give higher rank in search engines.

7. Social Book Marking

Social Book Marking is one of the most valuable ways to promote a website. For this, you have to submit your latest blog posts or pages on social bookmarking sites like StumbleUpon, Digg, Delicious, Reddit, Quora etc.

Search engines usually like these sites because they update their contents frequently.

You have to be more careful during doing these things and also you have to tag the contents properly, so that your contents could reach more people.

8. Photo Sharing

If you have used photos in your articles, you can use them in big photo sharing sites like Flicker, Picasa, Photo Bucket etc.

Thus, more and more people can view these photographs and share their comments below them. You can get more viewers if they follow them.

9. Link Baiting

Link Baiting is another way to promote your site. If you have created any unique and popular post, people would like to link their website with your post. So that, your post will get more popularity.

10. Video marketing

What is Off-page SEO

Like photo sharing, if you have prepared videos, you can share them on YouTube, Vimeo etc. So that, people can learn some thing and they may also reach your site through your links.

11. Business Review

If you are able to write reviews, write for different blogs and ask them to write for your website.

12. Local Listing

According to your niche, you have to choose local directories and in these directories, you have to list your website.

So that, you will not face any global competition rather you have to compete locally and it is favourable for you. So that, search engines can easily find your website and also fetch your contents. This helps you in reaching targeted audience.

You can share your websites in Google Local, Yellow Pages, Yahoo Local, Maps etc.

13. Article submission

If you are writing articles for your own websites, then you can publish them on popular article directory sites like Ezine, Go Articles, Now Public etc. So that, your website will get traffic gradually and there are possibilities of getting backlinks from other people.

14. Social Shopping network

If you are running any e-commerce website, there is a good strategy for promotion is advertising and you can also do branding of your products freely on Google Product Search, Yahoo Online Shopping, MSN Online Shopping by listing. Thus, a lot of people can view the products which you sell on your website.

15. Question answering

If you like, you can actively participate in answering the questions on Quora, Yahoo Answers, Reddit etc. Thus, you can create your own image and people will consider you as an expert in your niche. You can publish the links of your blogs and as a result, genuine reader can reach your site.