If you ask a marketer or businessman about what they want more in the world, and their answer will be probably “more customers.” Similarly, bloggers’ main aim is to increase traffic to their site. There are so many ways and here we’re going to provide 25 ways to increase traffic to your website.
This one is the obvious one; we’re going to discuss it first. Social media advertising, paid search, and display advertising are all brilliant ways of attracting visitors, making your brand and getting your site in front of people. Set your paid strategies to suit your goals – do you only need more traffic, or do you want to increase conversions, too? Every paid channel has its advantages and disadvantages. Therefore, think carefully about your objectives first.
If you think that more traffic to your site will bring more sales, you’ll need to put high commercial intent keywords for your paid search strategies. Though the competition for these keywords can be fierce (and expensive), the payouts can be worth it.
2. Do On-Page SEO
Optimizing your content for search engines is a necessary and best practice. Also make the most of image alt text and generate internal links to new content. Besides these meta descriptions and optimizing for on-page SEO can help increase your organic traffic.
3. Get Social
You may think that you produce great content and expect that people will find it – you have to be practical. Social media marketing is one of the best ways to increase traffic to your website. Twitter is perfect for short, tetchy (and appealing) links, but Google+ promotion can make your site appear in personalized search results and seems particularly effective in B2B niches. But B2C product companies might find more grasp with image-loaded social sites like Pinterest and Instagram.
4. Mix It Up
Initially, you must be thinking that there must be some magic formula for the success of content marketing. But that is not the real fact. You have to improve the length and format of your content to make it as attractive as possible to different kinds of readers. You need to make news-based blog posts with long-form content and also video, infographics, and data-driven pieces for maximum impact.
5. Write Attractive Headlines
Attractive headlines tempt the viewer to read the content. Without a persuasive headline, a complete blog post will go unread. Learn the art of headline writing. For example, the writers at BuzzFeed and Upworthy mostly write at least twenty headlines before finally settling on the one that will bring the most traffic, thus think carefully about your headline before you hit publishing it.
6. Use Long-Tail Keywords
Have you got your low-density keyword and popular keyword bases? Now it’s time to use long-tail keywords. Long-tail keywords become the reason for a majority of web searches, meaning if you’re not using them as part of your paid search or SEO efforts, you are missing a lot.
7. Start Guest Blogging
You cannot under-estimate the pros of guest blogging. Writing a guest post on a reputable site can increase blog traffic to your website and help build your brand easily. You should remember that though ethics for guest blogging have changed drastically in the past eighteen months, and spammy practices may cause in stiff penalties. Progress with care.
8. Invite Others to write Guest post on Your Site
Guest post writing is a two-way process. Instead of posting content on others’ blogs, invite people to blog on your site. They will share and link to their guest post. As a result, you can get new viewers to your site. But you need to post high-quality, original content and it should not contain spammy links, as Google is cracking way down on the low-quality guest post.
9. Go After Referral Traffic
Instead of requesting other sites to link back to you, try to prepare content that just pleads to be linked to.
Not too messy – and neither was the resulting point in referral traffic. Learn which types of links lead lots of referral traffic, and how to access them, in this post.
10. Publish Content On LinkedIn
LinkedIn works best in content promotion. It is one of the world’s largest professional social network and is now an appreciated publishing platform in its own right. It means you have to post content on LinkedIn regularly. LinkedIn can help you not only in bringing more traffic to your website but also grow your profile within your industry – particularly if you have a reasonable to large following.
11. Implement Schema Microdata
Implement schema (or another microdata format) in your website. Though it won’t really enhance traffic to your website on its own, it will help search engine bots to search and index your pages. Additionally, schema for SEO can result in better rich site snippets and these can increase click-through rates.
12. Link Internally
Though backlink creation is essential, you need to create your internal linking structure. While creating and publishing a content, try to make internal links. This helps with SEO and also results in a better and more useful experience for the user – the basis of increasing traffic to your website.
13. Interview Industry Thought Leaders
Think interviews are just for the major personalities? You’d be astonished how many people will be ready to talk to you if you simply ask them. Convey emails asking an interview to thought leaders in your industry, and publish the interviews on your blog. The name acknowledgment both improves your credibility and increase traffic to your website. Additionally, the interviewee will likely share the content and further increase its reach.
14. Use Email Marketing
Many businesses give stress on attracting new customers through content marketing. Email marketing can be a powerful medium, and even a moderately successful email impact can cause a noteworthy uptick in traffic. Be careful not to hit people with persistent emails about each single update in your business. Additionally, don’t ignore the power of word-of-mouth marketing, specifically from people who are using your products or services. A well-disposed email update about a new service or product can help you increase your traffic, too.
15. Ensure Your Site is Responsive
A few years back, internet browsing was done exclusively on desktop PCs. But today, more people are using mobile devices to access the web, and if you force your viewers to have a look at your site, you’re mostly instructing them to go elsewhere. If you have a basic website, you have to ensure that it is accessible and easily viewable through a range of devices, including smaller smartphones.
16. Ensure Your Site is Fast
If your site takes more time to load, your bounce rate will be more. Make your pages technically optimized, including page structure, image file sizes, and the functionality of third-party plugins. For better performance, your site needs to load faster.
17. Create a Sense of Community
Many people like to speak their minds and contribute on subjects they feel ardently about. Therefore, build a community into your site is a best way to initiate a conversation and drive traffic to your website. Create a strong commenting system through third-party solutions for example, Facebook comments or create an enthusiastic forum where visitors can ask questions. Try to manage your community to guarantee that minimum standards of correctness are met, however.
18. Make Yourself Engaged in Comment Sections
You perhaps visit at least a few sites relevant to your business every day, so why not join the discussion? Though commenting doesn’t provide an instant increase in the referral traffic, it makes a name for yourself by providing perceptive, inspiring comments on blogs and sites is one of the best ways to get your name out there. And it can later result in bringing more traffic to your own site. You should remember that, as with guest posting, quality and relevance are key – you should be interacting with other people in your niche, without putting spam links on dissimilar websites.
19. Examine Your Analytics Data
Google Analytics is a vital source of data on every conceivable characteristic of your site, like from your most widespread pages to visitor demographics. Check your Analytics data, and use this data to update your promotional and content strategies. Also, check the posts and pages that are the most popular. Study visitors’ data to find how, when and where your site is getting traffic from.
20. Become Active on Social Media
Sharing content on social medias is not enough– you also have to actively participate in the community. You need to have a Twitter account where you have to join in group discussions with appropriate hashtags. In your Facebook posts, answer questions and try engage with your readers.
21. Submit Your Article to Aggregator Sites
Don’t spam Reddit and other similar sites expecting to get more referral traffic, because it will not be going to happen. The members of these sites are extremely savvy to spam disguised as genuine links. But from time to time, it doesn’t hurt to submit links that these viewers will find honestly useful. Pick an appropriate subreddit, submit your content, and then you can get more traffic.
22. Include Video in Your Content Strategy
Though text-based content is good, including a video in your content, you can both attract new visitors and make your site more interesting. Data shows that video marketing is a brilliant way to drive and hold your audience’s attention and increase traffic to your website simultaneously.
23. Research the Competition
Use software like BuzzSumo to check out what your competitors are up to. These services combine the social performance of specific sites and content to deliver you with a definite view of what topics are echoing with readers and, most significantly, making the rounds on social media. Discover what people are reading and talking about, and post that kind of content as these can drive traffic to your website.
24. Host Webinars
People like to watch webinars, and these are an outstanding way to convey your knowledge to your enthusiastically waiting viewers. Unitedly with an effective social promotion campaign, webinars work tremendously to increase traffic to your website. Before one week or so ahead of time, send out an email, and also send “last chance to register” reminder the day before the webinar. Additionally, archive the presentation for later viewing, and promote your webinars extensively through social media.
25. Attend Conferences
Of any kind industry you’re in, chances are there are at least one or two major conventions and conferences that are related to your business. Attending these events have advantages. Even an intermediate decent speaking meeting is an exceptional way to launch yourself as a thought leader in your industry and gain significant revelation for your site.