A Step-by-Step Guide to Using SEMrush to Increase Blog Traffic

How to increase blog traffic fast by using SEMrush?

When it comes to running a blog (or any other type of online business), it’s no easy task. Publishing content, fulfilling orders, maintaining your website, and marketing your brand are just a few of the many responsibilities you’ll face. Finding the time to do everything when you’re a one-man team might be difficult. But the truth is, if you want to be the best, you can’t afford to overlook anything when it comes to running a great website.

One of the most significant parts of digital marketing is SEO (search engine optimization). In a saturated industry, it can help you build a following, rank better in search results, and position yourself as an authority.

Even though more than 82,800 people search for something every second, over 90% of the web’s pages do not receive any organic traffic from Google.

Not a good thing!

If you want to improve your site’s search engine optimization, you’ll need to get an SEO tool. Because whatever the majority of website owners are doing is clearly not working. SEMrush, on the other hand, allows you to improve your keyword research, optimise your content for better search engine ranks, and even keep tabs on your competition so that you can establish yourself as an industry authority.

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Even if you’ve heard of SEMrush, here’s everything you need to know to get the most out of this SEO tool. SEMrush’s comprehensive guide to SEO and ranking higher in search results is available right now.

How To Get Free Traffic On Blog With SEMrush:

1.Conduct an audit of your website .

Your website should be in its current state before you begin making any changes. This includes everything from site speed and performance to security and even SEO. You can’t adequately evaluate your progress if you have no baseline from which to compare it.

Using SEMrush, you can carry out an SEO audit. To rapidly discover what’s working and what’s not, it will provide a complete picture of your site’s SEO performance.

Create a new project by clicking the green Create my first project button in Projects.

How to increase blog traffic fast by using SEMrush?

Give the project a name and enter the domain name (the address of your website) there. Click the Create project button.

Here, we’ll employ the well-known SEO resource website Backlinko. Set up your project in the Site Audit box after you’ve created it.

semrush site audit

Fill up the semrush site audit settings in a modal window that will appear.

Simply click on the Start Site Audit button and let SEMrush do its magic! You can examine the findings of your site audit by clicking on the Site Audit box when it has been completed.

site audit results

When you have a clear picture of your site’s present state, you can develop a plan of action that will have a positive impact on your SEO efforts. If you don’t know what’s already working for you and what isn’t, it’s pointless to try to change anything.

2. Check the Domain

A domain check is a wonderful way to see how well-optimized your website is for search engines.

Simply type in your website’s URL in Domain Analytics > Overview. We’ll use Backlinko again as a nice starting point.

domain overview

To begin, you’ll receive information such as:

Authority Score: The score assigned to your domain based on its overall quality and SEO influence. Your authority score increases in direct proportion to the value and authority of your website.

Organic Search Traffic: the amount of organic traffic that your website receives from Google.

Paid Search Traffic: the amount of traffic directed to your site via paid advertisements. As you can see, this domain does not receive any visitors from paid advertisements.

Backlinks: the number of hyperlinks on other websites that point straight to yours. If you can get others to include content from your website in their own, Google will reward you with greater search ranks.

How your website displays in the Google Display Network is referred to as display advertising. Without adverts on your website, such as Backlinko, there will be no data to view.

As you read down, you’ll also discover useful information about your website’s domain, such as the source of your traffic, the keywords your site visitors use to find you, your current Google rankings, and even your primary competition.

Additionally, you will be able to view:

  • Traffic that is branded vs. traffic that is not branded
  • Domains with backlinks
  • Backlinks of many types (image, text, form, or frame)
  • Top backlink anchor text
  • The most often referred domains
  • Your advertisements’ visuals

How this benefits your SEO: Conducting a site audit is insufficient to determine how search engines perceive your content. You must delve deeper and find fundamental SEO KPIs including as traffic, backlinks, and the advertising that are displayed for your business. This way, you’ll know where you stand and can create a plan to assist you improve in the areas that need it most.

3. Evaluate the Competition

One of the best reasons to utilise SEMrush to improve your website’s SEO is that you can readily see what your competitors are doing as well. This will assist you in determining what works for them and what you may do for your own site. Additionally, it will assist you in outranking them.

Following a domain check, it’s time to go further and conduct some organic research on your website. And the best part is that you can conduct this research on both your own and your competitors’ domains.

Domain Organic Research

The first thing we recommend is performing a domain analysis on your own website. This can be accomplished by navigating to Domain Analytics > Organic Research. Then, input the domain name for your website.

The Overview tab will provide you with the most critical information about your site’s domain as it appears in search results:

domain organic research

Additionally, as you read down, you’ll gain access to useful information such as the following:

  • The top organic keywords for your domain 
  • Information from a featured snippet
  • Change of positions
  • Top pages and subdomains of your domain
  • Important competition

How this benefits your SEO: Researching your competitors is critical if you wish to outrank them. However, as previously stated, understanding your current position enables you to design a data-driven strategy for SEO optimization. Knowing which material is bringing the most traffic to your site enables you to determine the type of content and keywords to target in the future. Likewise, for your site’s most important pages. Knowing which pages on your website your visitors are most likely to click on enables you to capitalise on what works and avoid what does not. Occasionally, the information you believe will be the most popular is actually the least popular. And this tool will assist you in determining that quickly.

Competitor Organic Research

It’s now time to consider your competition. By doing so, you may duplicate their tactics, improve your material, and eventually outrank them.

To access the required data, navigate to Domain Analytics > Organic Research and select the Competitors tab. SEMrush eliminates all doubt about who your top competitors are in search results in this section.

competitor organic research

The Competitive Position Map demonstrates your competitiveness in comparison to the top in your industry. Backlinko, for example, is fairly competitive with Ahrefs and SEMrush. However, Moz is the most powerful website in this category.

Are you curious about what your competitors’ websites have to offer their visitors? Continue scrolling down to discover a comprehensive list of competitors, replete with data such as:

  • Level of competition
  • The quantity of frequently used keywords
  • Keywords that drive traffic to a website
  • Traffic generated by a particular keyword
  • Cost of traffic for specific keywords
  • Paid keywords that are currently being used
competitor organic research domains

When a competitor has more organic traffic than you, it doesn’t mean that they are the ultimate domain to beat.

The purpose of fine-tuning your SEO efforts is to ensure that you attract the appropriate kind of traffic to your site, even if that results in lower traffic statistics. That’s why it’s essential to arrive at the competition level aswell. This measure will reveal you which websites are pulling traffic away from your site.

How this helps your SEO: It’s likely that you already know who your main competitors are. However, doing a check like this one will assist you in identifying websites that you were unaware existed and are capturing your leads, as well as providing you with a clear picture of how you compare to the very best.

Individual Competition Organic Research

One reason SEMrush is the best SEO tool is that it doesn’t just give you this same basics. It also gives you a lot more information. Yes, if that is what you are looking for, it will provide a rapid overview of the majority of SEO data. However, it enables site owners to perform tasks such as focusing on a single competition and gathering further information about it.

If you want information on one specific rival, go to Domain Analytics > Organic Research and select on the Competitors page. In the Organic Competitors section that we talked about above, scroll down and click on the domain that you want to look into.

If we look at the level of competition, we see that Ahrefs is a real contender of Backlinko, so we’ll go to that site. If we do, we can see:

individual competion organic research

These are the same types of results that we discovered previously while conducting an organic research audit on Backlinko. This enables a simple comparison of your traffic, paid search, backlinks, but even keywords to your competitor.

How this helps your SEO: Comparing your website to a large number of competitors might seem daunting at times. Additionally, it makes it more difficult to design a targeted plan for outranking your opponent. After all, you will never be able to completely outrank everyone. By focusing on a single competition and incorporating their marketing strategies into your own, you have a strong chance of outranking them. Additionally, it helps you focus your efforts so that you don’t lose sight of your primary objective.

4. Gather SEO Suggestions

SEMrush understands that not everyone understands how to interpret the data displayed in their sophisticated SEO tools. As a result, it delivers actionable SEO tips that website owners of various skill levels may use.

To access SEMrush’s SEO suggestions, navigate to Projects and choose your project from the drop-down menu. Then, under the On Page SEO Checker box, select the Set up option.

on page seo checker

You’ll be prompted to provide a location and the URLs of the pages you want SEMrush to evaluate. If you’re unsure, you just let the tool choose 50 webpages for you.

on page seo checker settings

When you’re ready, click Collect Ideas.

SEMrush will next examine the webpages on your site. Click the On Page SEO Checker box to view the findings.

semrush ultimate guide - on page seo checker results

This is where you’ll be able to see how many SEO ideas SEMrush has for your website, and also how the ideas are broken down into different categories.

  • Strategy
  • Technical SEO
  • User Experience
  • Backlinks
  • Semantic
  • Content
  • SERP Features

Additionally, SEMrush reveals the top sites that should be optimised for SEO and the number of SEO ideas associated with each.

By clicking on them, you can view the SEO suggestions for a certain category or webpage. In this example, we’ll click Strategy Ideas and then the green three recommendations button to see the actions that SEMrush suggests we complete.

on page seo checker tasks

How this helps your SEO: If you’re aware that your SEO might need some help but aren’t sure how to go, this tool will put you on track. As well as the best part is that SEMrush not only recommends what you should do, but also why. Understanding why you’re making improvements will aid in future maintenance of your higher search rankings.

5. Refine Keywords

When most people consider search engine optimization, they immediately consider keyword research. After all, one of the most effective strategies for ranking ok in relevant searches is to incorporate the appropriate keywords within the content of your website.

Having said that, predicting the correct keywords is ineffective. And, while there are numerous reputable WordPress SEO plugins available, such as Yoast SEO, that assist site owners in targeting the appropriate keywords in their content, SEMrush ensures that users can pinpoint the precise keywords to utilise.

Overview of Keywords

To begin your SEMrush keyword research, navigate to Keywords Analytics > Overview and enter the keyword for analysis. We’ll use the term’search engine optimization’ in our example. Bear in mind that this tool also provides for location selection.

You’ll get access to statistics on keyword volume, difficulty, search engine results pages (SERPs), and trends. Additionally, if you market your business through sponsored adverts, you’ll be able to view the average cost per click for the keyword.

Additionally, when you scroll down, you’ll notice facts such as:

  • Longtail keyword variations that you might use into the content of your website
  • Real people are inquiring about the keyword in search engines.
  • Keywords related to your content that may help it appear in more relevant search results

Each of these items also includes a volume. This is advantageous for individuals seeking highly targeted keywords that are not widely used.

Finally, you’ll see active domains associated with the keyword you’re investigating. This is another excellent technique to gain inspiration from the competitor that is currently ranking well.

semrush ultimate guide - real time domains with keywords

How this benefits your SEO: It’s important to undertake keyword research and not simply assume the keyword you’ve chosen will generate traffic to your site. Not to mention, it’s a good idea to use both generic and highly particular keywords. You do not want to get lost in the shuffle by constantly focusing on high volume keywords. And, more than likely, your target audience is seeking for something specific as well, which you may use after utilising this tool.

Keyword Magic Tool

A component of mastering SEO is understanding how to properly include your target keywords into the text of your website. This involves the appropriate use of variants, complementary terms, and LSI inquiries.

When you navigate to SEMrush’s Keyword Analytics > Keyword Magic Tool, you’ll discover a wealth of relevant information about the keyword you’re trying to rank for.

keyword magic tool

To begin, you can filter the results of your search using the following criteria:

  • Broad Match
  • Phrase Match
  • Exact Match
  • Related
  • Questions

You’ll then be presented with a massive list of keyword variations and associated data such as volume, trend, difficulty, cost per click, competitive density, SERP characteristics, and number of search engine results displayed.

The best part is that if you glance to the left of the results, you’ll notice another list of seemingly unrelated words.

semrush guide - accompanying keywords

These are keywords that are frequently associated with the keyword you’re analysing. For instance, many individuals conduct a search for the term’search engine optimization.’ However, a sizable number of people also search for words such as:

  • Search engine optimization for businesses
  • Best search engine optimization
  • Local search engine optimization
  • Affordable search engine optimization

How this benefits your SEO: Understanding the most prevalent variations of a keyword you’re targeting enables you to create more relevant content that ranks higher in relevant search results. Additionally, supporting words assist individuals in locating precisely what they’re seeking for. Additionally, it assists website owners in refining their content to better match the demands of their target audience, attracting the correct visitors, and preventing site desertion.

6. Conduct backlink analysis

When major search engines like Google crawl websites and rank them in search results, one of the factors they consider is the quality of backlinks each site has. The more links pointing back to your website, the more link juice Google will give you and the better you will rank.

Naturally, these backlinks must be valuable and originate from reputable sources. You cannot simply put a link to your website on every website you come across and expect to gain from SEO. Indeed, doing so frequently results in your site being blacklisted by Google.

However, conducting proper backlink research might assist you in optimising your SEO.

To begin, navigate to Domain Analytics > Backlinks and enter your website’s domain.

semrush ultimate guide - backlinks overview

You’ll see items such as:

  • Domain classifications
  • The top anchor text used.
  • The domains’ authority score
  • Types of backlinks (image, text, form, or frame)
  • Leading countries
  • The most often referred pages in referring domains

How this benefits your SEO: All of this data may be utilised to measure the effectiveness of your link building activities. Bear in mind that Google and other search engines want to see your website referenced on authoritative websites that recommend your material to their own audiences. When this occurs frequently enough, you gain authority and are rewarded with higher search ranks.

Backlink Analysis of Competitors

If you’re curious about how your backlinks compare to those of your competitors, navigate to Domain Analytics > Backlinks and click the Overview tab.

Then, in the Add Competitor area, enter your competitor’s domain and click Compare.

How this benefits your SEO: Comparing your backlinks to those of a close competition provides the insight necessary to increase your link building efforts. You’ll be able to observe where their backlinks originate, the most frequently used type, and the total number they receive over time, allowing you to fine-tune your marketing methods to duplicate their content, remove some of their backlinks, and finally rank above them in search results.

7. Utilize the Search Engine Optimization Content Template

The SEO Content Template is one of our favourite tools in SEMrush. So frequently, individuals focus exclusively on the exterior logistics of SEO and overlook the fact that the content they generate and publish must also be optimised for search engines. And no, this does not imply simply incorporating a few targeted keywords into the content and calling it a day.

Simply click on SEO Content Template to access this tool. Then, click Generate SEO Template and enter the keyword(s) you’d want to employ in the content you’re about to publish on your site. Once again, we’ll use the term’search engine optimization’ in this instance.

The first item SEMrush will display is the top ten Google competitors. Of course, if you’ve utilised any of the other tools we’ve mentioned previously, you’re already aware of your competition. Below that, you’ll find critical recommendations such as the following:

  • Backlink opportunities
  • Semantically related words
  • Readability goal
  • Ideal text length

Real-Time Content Check

To get the most out of this tool, you must first click on the Real-time Content Check tab.

Following that, copy and paste the box’s final content.
When you do this, SEMrush will suggest the following:

Suggestions for readability, along with a score indicating the readability of your work as-is

Keywords that your competitors are almost certain to use

Suggestions for voice tone

Additionally, you may check the uniqueness of your work with the built-in plagiarism checker.

How this benefits your SEO: It would be a shame to put in all the effort necessary to optimise your website’s backend just to have your actual content fall flat and fail to rank. Double verifying your content in this popular SEO tool can assist ensure that your efforts are being put to good use and that you are making progress toward a higher position.

Finally,

That concludes our discussion! The definitive SEMrush guide on optimising your content’s search rankings.

SEO is a comprehensive technique that website owners seeking success cannot ignore. Having said that, optimising your site’s SEO does not have to be as daunting as many believe, especially when using a tool like SEMrush.

Are you in the process of developing a brand-new website? If so, make sure to check out this straightforward advice on how to quickly and easily establish a WordPress website.

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